What is dotScrap?
dotScrap is a description for graphical content packaged for use in FotoFusion.
It is managed in a database and a related eCommerce engine managed by LumaPix.

For the user's benefit, content published as dotScrap includes:

• A unique ID, allowing the user to type a number in and find/download content automatically
• Multiple images/text/layers, so that the user can drag an object to a canvas and manipulate built-in text labels, image frames, and layers with ease
• Multiple pages; a complete album can be saved as a single template, and kits can include sample layouts.
• Built-in user interfaces; a user can browse the contents using a set of HTML pages (as seen in the Kit Preview when working with a kit)
• Keywords and other publishing attributes; the content can be referenced and found by a variety of search techniques.

From a branding perspective, dotScrap means:

• Graphics with uncompromising visual quality
• Unique, interactive content (envelopes that contain photos, paperclips that hold papers, tags that age, etc)
• Strong brands - members of the dotScrap alliance publish content that is compatible with their paper-based products.

For a publisher, the dotScrap file format includes:

• digital rights management; content purchased by one user cannot be copied or used by another
• multiple-resolution caching; users on low-speed connections can work with high-resolution content
• centralized storage of published content; a user can download dotScrap instantly from servers that are maintained by LumaPix
• royalty and commission tracking; referrers, content creators, affiliates are tracked for purchases
• micropayments; content can be sold for less than one dollar.

The dotScrap Advantage
The dotScrap Alliance is a consortium of leading scrapbooking media and paper manufacturers working together to bring digital+paper solutions to retailers and consumers.

Our members include:

How does the Alliance work?
The Alliance is run as a cooperative among its members. Marketing and membership decisions are decided collectively. Each company maintains its own separate production schedule, product lines, and pricing.

What are the benefits to joining?
The dotScrap Alliance provides an instant digital strategy for paper-based scrapbooking and craft companies in a secure environment. FotoFusion, the software choice of the Alliance, provides digital-rights management, to prevent file sharing among end users. Because it is a consortium, the Alliance provides greater marketing impact, in terms of media outreach, trade show events, and referal through the dotScrap ID system.

What is the expected level of commitment?
There is no predetermined expectations of dotScrap Alliance members. Each company chooses its own strategy regarding the quantity and type of materials it will transform into digital or digital-compatible materials. Training and/or business-to-business services are provided by LumaPix Inc, makers of FotoFusion, to assist each company in preparing its dotScrap ready catalogue. However, the more you put into the dotScrap program, the more you will get out of it.

How will the dotScrap Alliance increase my profitability?
First, the Alliance will provide an entrance for you into the digital marketplace in a secure manner. Your designs, be it accessories for your current product lines or a digitization of your back-catalogue, will provide you additional revenue streams without the burdon of an increased inventory or shipping costs.

Second, the dotScrap subscription service will get your products into retail outlets that may not normally carry them. Each Alliance member will produce a "kit of the month" on a rotational schedule, allowing you to get your products into the hands of customers who may not have access to them otherwise.

Third, the collective marketing efforts of the Alliance will bring your products to new retailers. All dotScrap ready materials will be catalogued on www.dotScrap.com, and link to your ordering mechanism for new sales opportunities. Major trade shows, like CHA, will include dotScrap Alliance locators and events, to encourage retailers interested in the program to seek you out.

Fourth, the customer-base of the Alliance provides new income streams. If a customer signs up to the dotScrap newsletter or downloads FotoFusion from your website, your company becomes the referrer for that customer. Everytime the customer buys dotScrap digital material, you will receive a share of that sale, regardless if the customer has purchased your material or material from another member of the Alliance. The more customers you bring to the Alliance, the more profitability it will bring to you.

Want to know more? Send an email to biz@lumapix.com to introduce yourself to the Alliance!